Email marketing has a number of powerful benefits. It’s fast and has high ROI due to the low (or almost zero) cost of sending it, it’s easy to segment your database, and the relationship you have with your clients is a two way relationship.
Yet, with all of these benefits, there are some new issues you’ll need to think about, if you want your email marketing activity to be more than a source of spam complaints.
What are these issues?
Track what you’re sending
One of the biggest advantages of using email to market your home improvement company and as your primary form of communication is how easily you can track it. All of the main email service providers, such as Google, Yahoo, and Hotmail, offer tracking segments of your subscribers’ database. By collecting this data, you can get a feel for which messages send the most successful Open Rates …