Email marketing has a number of powerful benefits. It’s fast and has high ROI due to the low (or almost zero) cost of sending it, it’s easy to segment your database, and the relationship you have with your clients is a two way relationship.
Yet, with all of these benefits, there are some new issues you’ll need to think about, if you want your email marketing activity to be more than a source of spam complaints.
What are these issues?
#1 – How much of your email permissions are actually ‘permission based’?
If the only permissions you’re asking for are first name and email address then it probably is. This is a huge issue as the majority of people will never give a business owner their permission to email them, and the recipient of such a request will not only delete the message, but file a spam complaint against the …